'One Hour' photography exhibition for "Totally Thames Festival" printed onto Papergraphics' Softstuff Block, digitally printable fabrics, at London Bridge Station.
The 3m tall by 7.5m long double-sided photography exhibition featured two panoramic images created by the professional photographer, Henry Reichhold. The two images were made from around 100 high-res photos taken of a 2km busy-stretch of the capital's iconic river, and all stitched together and printed onto Papergraphics' SoftStuff Block display fabric, by Chatham-based printer PressOn UK.
The prints were produced on their HP Latex L36000 printer, and installed onto a tension frame system at London Bridge Station during September, as part of the month-long Totally Thames Festival.
SoftStuff Block showcased Henry's high-resolution photographic images beautifully.
SoftStuff Block is our 100% knitted polyester display fabric, with a black resin coating on the back giving complete opacity; perfect for double-sided framing systems (such as this installation) or back-drop displays. Block was selected for this project for its print-quality on the latex machines – showcasing Henry's hi-res photographic vistas beautifully – as well as meeting the artist's brief to use recyclable materials and sustainable print technology, wherever possible.
A practical and versatile solution to various display applications.
Fabric display systems offer a practical and versatile solution to various display application requirements. The durable and high-quality print output on our SoftStuff fabrics, alongside simple, low-cost delivery and installation, plus the 'green' credentials of the polyester fabric paired with HP's sustainable latex ink technology, made Block a perfect choice for the month-long Totally Thames project.
The festival works with children and young people in London, across the UK and the world to connect people to their rivers through creative arts-based education. It collaborates with international artists and welcomes new and emerging artists to celebrate the heritage, archaeology and richness of the Thames river.
Henry's concept was to 'capture the vitality of the Thames by including all the river traffic that passed by during one hour into two single images'.
Henry and Totally Thames Project organisers were delighted with the unmissable display that caught the eye of thousands of visitors and commuters passing through the busy London Bridge concourse daily, many of whom paused to peruse the engaging panoramic photos in detail.
With thanks to HP & PressOn UK who also sponsored the installation alongside Papergraphics, as well as Project Partners Totally Thames Festival, Team London Bridge, Barratt London, Sigma Imaging, Shangri-La Hotel Shard and Network Rail, who supported the project.