Digimura Smooth chosen for the BBC

Digimura has been brilliantly incorporated into the interior design and signage of the BBC’s new offices at MediaCityUK, Salford Quays.

A range of "best-in-class" high quality substrates were chosen for the job following a stringent selection process. These include Digimura Smooth - a commercial grade wallcovering.

Ranging over the BBC’s three buildings (Bridge House, Dock House and Quay House), the interior graphics covered over 800 wall surfaces with Digimura, many of which incorporated metal riser doors which had to be carefully disguised behind the wallcoverings, while still enabling their continued access.

The result is a series of large expanses of uninterrupted designs which don't impair the buildings functionality. All Digimura wallcoverings were hung by the BAF Graphics installation team using a decorators adhesive (Murabond adhesive is recommended), with an overlap and trim join to create a perfectly seamless finish.

"We were extremely pleased to work with one of the most important broadcasting and media companies in the world. The interior decoration of the new BBC premises is one of the largest digitally printed interior projects undertaken in the UK," comments Antony Baglioni, Business Development Director at BAF Graphics.