Digimura collaborates with UK artist INSA - Self Reflection!

Renowned UK artist INSA has chosen to use digitally-printed Digimura fabric-backed wallcovering from Papergraphics to stage his one-night installation, Self Reflection is greater than Self Projection.

Heavily influenced by graffiti, pop culture and fetishism, INSA has been producing his unique artwork for more than ten years and has worked with blue-chip brands including Sony and Nike on private commissions and projects. This latest exhibition drew on familiar themes in his portfolio, particularly society's twin obsessions with money and image.

Papergraphics became involved with INSA when the artist ran a competition asking fans to swap something for one of 20 limited-edition INSA and Nike t-shirts. Among offers to have tattoos of INSA's work and a legal agreement to name a baby after the artist, Francesca Selby, marketing co-ordinator at Papergraphics, offered to donate the wallcovering that now forms an essential part of the installation.

"Being an integral part of INSA's latest installation was really exciting for Digimura," says Selby. "It was a unique opportunity to showcase the potential of our digital wallcoverings - the possibilities are endless when you think creatively."

(Photography by Ian Cox)

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The story behind the collaboration between INSA, Digimura & Papergraphics.

"I first contacted INSA in 2010, offering the services of installing a Digimura wallcovering for him for one of his shows," says Selby. "He loved the idea but struggled to find the space to do so. It took him a long time to find the right project space for using the wallcoverings. He wanted to do something special and take full advantage of what Digimura could offer."

The exhibition, at the Londonewcastle gallery space in London's hip Shoreditch area, featured 160 square metres of wall covered in Digimura 2.1 Smooth, printed with INSA's work by BAF Graphics. The innovative fabric-backed wallcovering was ideal for the installation not only for its exceptional colour reproduction and line definition – essential for INSA's saturated, hyper-real images.

The entire installation process was carried out by BAF Graphics and documented from start to finish, and included covering 60 square metres of floor in Aslan DFP47 smooth-surface vinyl and laminated with Aslan MP326 anti-slip laminate from Papergraphics, as well as the Digimura wallcovering.

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About Papergraphics.

Papergraphics is the UK’s leading, and most colourful supplier of large-format inkjet print media and has a long-standing and solid reputation for quality products and innovation.

Papergraphics was one of the first companies in the UK to sit up and pay attention to the opportunities that the digital revolution had to offer, and first to recognise the incredible creative potential of digital wallcoverings.

The introduction of Digimura & Muramour is a shining example of Papergraphics taking on and developing new and innovative products that are at the top of the league when it comes to quality and performance.